Client Questionnaire
Questionnaire
Your Business Info
Give a short summary of your business? (1-2 sentences)
Why does your business exist? What is the story behind your business and the core values that drive you.
What problems are you solving for your customers?
Why do clients/customers choose you? What sets you apart?
How are your clients/customers finding you? Social media? Referrals? Ads?
Do you have a mission statement or tagline?
What are your goals for you business? 1 year? 3 year? 5 year?
Your Audience
Describe your current clients/customers:
What is their situation right now? What problems are they facing?
What do they want? What is their ideal situation?
Are there any new clients/customers you would like to start attracting? If yes, please expand on that.
Key Competitors
List 3 competitors to watch in your industry. Please provide their name and website and/or social media.
What do you like or admire about them?
What do you dislike about them?
What is going to make your ideal client choose you over them?
Your Brand
Are there 2-6 descriptive words that you feel describe how you want your clients/customers to perceive your business? (Ex. modern, friendly, professional, luxury etc.)
Do you have any color preferences for your brand? Are there any colors you would like to stay away from?
What are 3 brands that you love the design of? What specically do you like about each of them?
Please give a few examples of logos and typography that you believe are in line with your brand and describe why. (If you don’t have any in mind, Pinterest is a good place to start)
You can leave a link to your Pinterest board here:
Your Current Marketing Plan
How are you currently marketing your business?
How do you plan to market your business in the future?
Your Website
What is the main goal of your website? Ex: contact form enquiries, direct bookings, etc.
Do you currently have a website? If so, why are you unhappy with the current site?
What do you think a new website will do for your business?
When coming to your website, what are your customers looking for?
What are the key features or plugins that you want to implement on your website?
Is there anything else that you would like us to know before we get started?
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